A/B Testing Your Way to Enlightenment

Need help with your digital marketing?

Book a free strategy call and let's discuss your goals.

Written by

Ben Maden

Ben Maden founded Matter Solutions in 2000 and leads strategy across SEO, Google Ads and web. With 25 years in search, he is the senior specialist on every account, working directly with clients across the UK.

Keep Reading

Designer's dual-monitor desk setup with website mockups on screen, keyboard and Twitter mug in foreground

June 3, 2024

Website Engagement Best Practices: Design Strategies for Site Headers

Ensuring your website converts hugely depends on your ability to engage web visitors. And, if you look at the research surrounding people's online behaviour, you'll discover that investing in your site […]

Analytics dashboard on a monitor showing a line chart with rising traffic and a pie chart of visitor segments

June 13, 2016

Conversion Rate Optimisation Case Study Blue Vs Green

Colours are powerful. They can evoke feeling, affect moods, direct traffic and even start and end wars. The power of their symbolism is undeniable. People associate colours with different meanings. This […]

Laptop screen showing two webpage layouts side by side labelled A and B for split testing comparison

April 24, 2017

The Importance of A/B Testing

A/B testing is a fantastic way to ensure you’re getting the most out of your promotional campaigns. After all, what is the point of running a campaign if you’re not achieving […]