Get found in AI search
Search is changing. People now ask ChatGPT, Gemini and Google's AI Overviews for recommendations, and those answers cite only a handful of sources. We make sure your business is one of them.
A growing share of searches never reach the blue links. Someone asks an AI assistant "who is the best SEO agency in Manchester" or "what is a home care package", and the model answers in prose, naming a few businesses and citing a few pages. If you are not one of them, you are invisible to that buyer, no matter how well you rank in classic search.
AI Search Optimisation, also called Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), is the work of becoming the source these models trust and quote. It builds on good SEO, and it is where forward-thinking businesses are getting ahead right now. Have a free strategy call and we will show you where you stand today.
Key Takeaways
AEO and GEO, explained plainly
Answer Engine Optimisation (AEO) is optimising so that answer engines, from Google's AI Overviews to voice assistants, use your content as the answer to a question. It rewards content that is clearly structured, factually tight, and easy to lift a direct answer from.
Generative Engine Optimisation (GEO) is the wider practice of influencing what large language models like ChatGPT and Gemini say about you and recommend to their users. It depends on the model seeing your business described consistently and credibly across the web, not just on your own site.
Both sit on top of classic SEO. A site that is technically sound, well structured and authoritative is a site an AI can read, trust and quote. That is why we treat AI search as an extension of the SEO discipline, not a separate trick.
Why this matters this year, not next
AI Overviews are already on the results page
Google now answers many queries at the top of the page with an AI summary that cites a few sources. Being one of those citations captures attention before the traditional results are even seen.
Buyers ask assistants for shortlists
People increasingly ask ChatGPT and Gemini to recommend a provider, compare options, or explain a complex topic. The businesses named in those answers win the consideration, often invisibly.
Early movers compound their lead
Models favour sources they already recognise and trust. The businesses building that recognition now will be far harder to displace once AI search is the default, which is happening quickly.
How we get your business cited by AI
Entity and schema foundations
We make your business a clearly defined entity with consistent structured data, so models understand exactly who you are, what you do and where you operate.
Content built to be the answer
We write and structure content that directly answers the questions your buyers ask, in a format answer engines can lift and cite with confidence.
Authority and citations
Through digital PR and genuine mentions across the web, we build the third-party signals that make an AI trust and repeat what your site says.
Technical access for AI crawlers
We make sure the crawlers behind AI search can reach, render and understand your content, from robots rules to clean, fast, well-marked-up pages.