Being named by ChatGPT when someone asks for a recommendation is the new word-of-mouth. You cannot buy your way in, but you can earn it. Here is how to make your business the kind of source a large language model trusts and repeats.

1. Be a clearly defined entity

Models need to understand exactly who you are. Use consistent business information everywhere, add structured data that describes your organisation and services, and make sure your name, location and specialisms are unambiguous across your site and your profiles. Confusion costs citations.

2. Publish answer-shaped content

Write content that answers real questions directly, then supports the answer with detail. Lead with the answer, use clear headings, and keep facts tight and current. A model can lift a clean answer far more easily than it can summarise a rambling page.

3. Build recognition across the web

An AI forms its view of you from many places, not just your website. Genuine mentions, coverage and citations on other reputable sites all tell the model you are a source worth quoting. This is where digital PR and relationship-building pay off.

4. Earn trust signals

Reviews, clear authorship and credentials, accurate information and a secure, professional site all raise the odds that a model treats you as authoritative, especially in sensitive fields like health, law and finance.

5. Keep it consistent and current

Contradictory or out-of-date information anywhere weakens the picture. Keep your details, claims and content consistent and refreshed so the model’s understanding of you stays accurate.

None of this is a trick; it is disciplined AI Search Optimisation on top of solid SEO. See also how to optimise for Google AI Overviews, or book a call and we will show you how ChatGPT describes you today.