We're very different.
And that's the point.
A micro digital marketing agency with experts dedicated to specialist fields. We resist the "shiny ideas" and focus on strategic, step-by-step growth.
Search thinking is in everything we do
When I started Matter Solutions in 2000, I was building websites and quickly realised that a beautiful site means nothing if nobody can find it. That insight has shaped everything we do since.
We don't think of SEO as a service you bolt on at the end. Search thinking is embedded in how we plan information architecture, write copy, design user journeys, and build WordPress sites. When we run Google Ads or Meta campaigns, the keyword research and intent mapping comes from the same discipline.
We've deliberately stayed small. Three specialists, not thirty generalists. That means the strategist who plans your campaign is the same person optimising it week after week. You get consistency, depth, and someone who genuinely knows your business — not a rotating cast of account managers.
If you value clear communication, transparent reporting, and people who'll tell you what you need to hear rather than what you want to hear — we should talk.
Ben Maden
Founder & Strategist, Matter Solutions
Three pillars that guide everything we do
Clarity
Radical transparency in everything. Shared project boards, clear reporting, and honest conversations. No smoke and mirrors — you always know exactly where things stand.
Results
Customisable KPIs that matter to your business. We don't hide behind vanity metrics. Every campaign is measured against outcomes that drive real business growth.
Educate
Education is integrated with live campaigns. We don't just do the work — we make sure you understand the strategy so you can make informed decisions.
Small team. Big impact.
A lean team of specialists supported by automation, strategic contractors, and offshore data processing. We've been 15+ people — we chose to be lean.
Ben Maden
Founder & Strategist
MEng (Aeronautical) + MBA. Google Ads specialist, SEO strategist, and technical architect. Brings engineering precision to digital marketing.
Victoria L
Client Director
Meta Ads specialist and project manager. Ensures every client gets premium attention and campaigns run like clockwork.
Sharif U
Business Development
Warm, friendly, and full of ideas. Sharif is probably the first person you'll speak to at Matter Solutions — bursting with ideas to help your business grow.
Mahabubur (MMR)
Technical Lead
Ben's wing man in all things technical — building, investigating, fixing. MMR can do it all.
Laura Collings
SEO Specialist
Methodical, detailed, and focused. Laura wades through spammy websites looking for diamonds in the rough — determined to secure the very best links and citations to power rankings.
Pippin
Head of Barketing
Office morale officer and chief greeter. Ensures all team members maintain appropriate treat-to-work ratios.
A micro agency built for precision
70% of our clients are owner-operated small businesses with 2–100+ employees running £10–50k quarterly campaigns. We also work with corporates requiring larger strategic programs.
Strategic Planning
Every engagement starts with understanding your business, market, and goals. We build a clear roadmap before touching any tools.
Execution & Optimisation
Campaigns are run with engineering discipline — systematic testing, clear metrics, and continuous improvement.
Transparent Reporting
Shared project boards, regular updates, and reports that show what matters — not vanity metrics.
Timeline
Lean into Technical
Software Engineering (using AI) central to our competitive edge.
Micro Agency
Restructured to lean specialist team.
Hosting & Security
Added managed WordPress hosting services.
Established Presence
Grew into a leading local digital agency.
#2 on Google UK
Ranked second for "Web Design".
Founded in the UK
Started as a web design studio in the UK.
We work best with businesses that
✓ Ideal Fit
- • Have a strong product or service
- • Understand market demand exists
- • Value strategic thinking
- • £350k–£5M revenue potential in 12 months
- • Healthcare or technical industries
✗ Not the Best Fit
- • Seeking basic code assembly only
- • Resistant to marketing investment
- • Business in critical condition
- • Looking for cheapest option
- • No interest in strategy