Google AdWords logo with blue and green A icon on a four-colour Google-branded background
Digital Marketing

That time the ClickCease stuffed up, picked up the phone and put things right!

UPDATE (+3 days later) - Everything got resolved and we’re happy. Credit where credit is due, a big…

February 7, 2023 · 8 min
Google AdWords interface with a rising performance graph showing campaign metrics over time
Google AdWords

How to Interpret Your AdWords Quality Score to Improve Your Campaign

A digital marketing campaign is made up of many different elements, including ads that are meant to connect…

April 6, 2018 · 4 min
Concert crowd with raised hands facing a band on a brightly lit stage, illustrating live event ticket sales
Google

Google AdWords Changes: Ticket Reseller Certifications

Google Ads (formerly AdWords) requires businesses selling event tickets to get certified before running ads. This policy has…

March 27, 2018 · 21 min
Google AdWords

What are the 10 Most Expensive AdWords Categories and Why are They So Expensive?

Google has earned their reputation as one of the behemoths of the tech industry. What other company commands…

February 2, 2018 · 5 min
Illustrated desktop monitor displaying a video platform with a playlist of colourful play buttons
Google AdWords

A Guide To YouTube Advertising

With Facebook Ads and AdWords, it’s easy to forget there are other forms of advertising online. One of…

April 10, 2017 · 9 min
Downward arrow over US dollar bills, representing financial loss from poor conversion rates
CRO

Conversion Rate Optimisation: Why You’re Losing Customers

You're losing customers because your website isn't converting the traffic you already have. Visitors land on your site,…

March 9, 2017 · 26 min
Person pointing a stylus at a traffic sources pie chart and line graph on a tablet, illustrating AdWords budget analysis
Google AdWords

How to approach managing a ‘limited by budget’ AdWords Account

As an expert in AdWords Management London Ben has some advice to improve your Google Ads campaigns when…

February 13, 2017 · 9 min
Printed analytics dashboard reports on a desk with keyboard and phone, representing Facebook Ads and AdWords ROI tracking
Facebook Ads

Facebook Ads + AdWords: Doing both efficiently for more ROI

Facebook and Google are the obvious choices for businesses looking to run ads. After all, Google processes over…

January 17, 2017 · 9 min
Hand drawing an upward-trending bar and line graph representing AdWords campaign growth
Google AdWords

The 8 Free Tools to Build Your Best AdWords Campaign

So you’re ready to take the first steps in building your best AdWords campaign? It’s important to remember…

December 23, 2016 · 13 min
Vintage alarm clock on a blurred background, illustrating managing AdWords in 10 minutes a day
Analytics

How to Manage your AdWords in 10 minutes a day

Provided you have an AdWords professional set up your Google AdWords account, Tag Manager and Analytics, managing your…

November 17, 2016 · 7 min
Tablet and printed analytics reports on a desk showing Google Analytics dashboard data and statistics
Analytics

Anatomy of an AdWords Account

So you’ve heard about Google AdWords, but you’re not really sure what it is? Why should you even…

November 15, 2016 · 12 min
Google AdWords

6 New Adwords Changes to Rock Your Socks

We all know that Google has a bit of a phobia about standing still - our search engine…

May 27, 2016 · 12 min